Dating service for wealthy men
'In the Victorian era it was respectable to marry for security,’ she says.'I was brought up in the hippy era, so for me talking about money was tacky. 'Greed is no longer perceived as a bad thing, and women are admired for being smart, but not necessarily clever. In the digital era people are used to getting things very quickly and they may think, “Why go through the slog of building a career?'I think all relationships start off in a very superficial manner,’ he tells me cheerfully. Men want gorgeous women and women tend to look at men in terms of how successful they are .’ Women pay nothing to join the site, while men pay £31 a month, ensuring they are outnumbered 10 to one.Although I hear stories of 'millionaires’ turning up in Ford Fiestas (and 'sugar babies’ turning out to be 55), I’m also told that the site boasts two members of the Forbes Fortune 5000 list. From Becky Sharp in Vanity Fair to Scarlett O’Hara, some of our greatest fictional heroines have made bagging a rich man their quest.She’s from Britain, is expecting ,000 to ,000 (£3,250 to £6,500) monthly from a 'sugar daddy’.
Its founder, Brandon Wade, is a besuited and charming man who is well used to tackling criticisms about the site’s shallowness.Tall and curvaceous, with long, peroxided hair, a fake tan, red, skin-tight jeans ('So not my normal style, I haven’t even put my eyelashes on today’) and a Louis Vuitton tote donated by one of her 'benefactors’, Howarth meets me, a fortnight before the launch party, at a London hotel.'I’ve always had a thing about older men,’ she says.With a couple of clicks you can inspect the 'sugar daddies’.There’s 'Rico’ based in Lucerne, photographed on a tropical beach in sunglasses and tagged 'I have an interesting life’.